Even if she’s late, she’s worth the wait.

The Chronically Late Girl moves at her own pace, unapologetically.

She may never arrive on time, but when she does, she lights up the room. Her style is effortlessly chic, despite the rush, a reflection of her unique eye for detail and design.

She’s always got an excuse for being late - lost in a playlist, debating over an outfit, or just losing track of time - but somehow, it all adds to her charm. She’s a big believer in the snooze button, double espresso, and Uber premium.

Mono Stick:
For a natural look, as shown by our model Samira, smile and apply the blush onto the cheek bones. Alternatively, apply the blush at an angle towards the temples, directly onto the cheeks and slightly below the cheekbones.

DAY Mascara:
Lashes should always be brushed from the lash line upwards so that the color payoff is greatest at the lash line. Place the brush of the DAY Mascara on the lower edge of the lashes and then apply mascara in small zigzag movements upwards towards the tip of the lashes. This creates more volume and curl and does not weigh down the length of the lashes. The movement also ensures that every single lash is covered with color all around and is nicely separated.
TIP: Pumping the mascara brush up and down quickly can dry out the mascara more quickly because too much air gets into the bottle using this technique. It is better to turn the brush in the bottle in one direction before pulling it out, as this distributes the mascara evenly on the bristles and avoids “pumping” air or bacteria into the bottle unnecessarily.

Jelly Treat Lip Oil:
Apply the Jelly Treat Lip Oil over the entire lip with the large applicator, press the lips together lightly and spread the lip oil over the entire lip.

Mono Stick in Coral:
CAPRYLIC/CAPRIC TRIGLYCERIDE, HYDROGENATED PALM OIL, PPG-3 BENZYL ETHER MYRISTATE, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, MICA, CANDELILLA CERA, ETHYLHEXYL HYDROXYSTEARATE, CETEARYL BEHENATE, PRUNUS AMYGDALUS DULCIS OIL, STEARALKONIUM HECTORITE, ORYZANOL, PROPYLENE CARBONATE, TOCOPHEROL, TALC, HELIANTHUS ANNUUS SEED OIL, CI 77891, CI 47005, CI 77491, CI 15850, CI 77499, CI 77492  

DAY Mascara in Brown:
AQUA (WATER), PARAFFIN, GLYCERYL STEARATE, SYNTHETIC WAX, STEARIC ACID, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, PALMITIC ACID, ORYZA SATIVA (RICE) BRAN WAX, POLYBUTENE, STYRENE/ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, OZOKERITE, AMINOMETHYL PROPANOL, HYDROGENATED VEGETABLE OIL, PHENOXYETHANOL, STEARYL STEARATE, HYDROXYETHYLCELLULOSE, MICA, SODIUM DEHYDROACETATE, TROPOLONE, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, CI 77491, CI 77499, CI 77492 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)

Jelly Treat Lip Oil in Jam:
HYDROGENATED POLYISOBUTENE, POLYBUTENE, HYDROGENATED CASTOR OIL DIMER DILINOLEATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, SILICA, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, RICINUS COMMUNIS SEED OIL / RICINUS COMMUNIS (CASTOR) SEED OIL, MACADAMIA INTEGRIFOLIA SEED OIL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TRITICUM VULGARE GERM OIL / TRITICUM VULGARE (WHEAT) GERM OIL, PRUNUS AMYGDALUS DULCIS OIL / PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, HIBISCUS SABDARIFFA SEED OIL, PRUNUS AVIUM SEED OIL / PRUNUS AVIUM (SWEET CHERRY) SEED OIL, SYNTHETIC FLUORPHLOGOPITE, TOCOPHEROL MAY CONTAIN (+/-): CI 77891 / TITANIUM DIOXIDE, CI 77491 / IRON OXIDES, CI 77492 / IRON OXIDES, CI 45410 / RED 28 LAKE, CI 19140 / YELLOW 5 LAKE, CI 42090 / BLUE 1 LAKE, CI 15850 / RED 7 

She’s just that girl.

Meet "That Girl" - the embodiment of having it all together.

She’s got life nailed down, balancing work, social life, and personal passions like a pro. Reform Pilates? Without breaking a sweat. Matcha lattes? Her go-to.

Currently in her “healthy girl” era she doesn’t chase after anything, she simply attracts. She's so magnetic, she’s the life of the party - but still heads out early to make sure she gets her beauty sleep.

Liquid Eyeliner:
For the natural look of our model Filippa, look straight in the mirror. To avoid wobbling during application, it's a good idea to prop your elbow up when applying make-up. Place the eyeliner pen in the middle of the iris close to the lash line for the most natural finish and the width of the eyeliner can be adjusted as desired. Now comes the make-up trick: First, draw the eyeliner from the center of the lid to the corner of the eye with light to hardly any pressure - pause briefly. Then place the wing in or slightly above the crease at the corner of your eye and pull it slightly towards your eyebrow to create a wing. Voilà!

Mini DAY Mascara:
Lashes should always be brushed from the lash line upwards so that the color payoff is greatest at the lash line. Place the brush of the DAY Mascara on the lower edge of the lashes and then apply mascara in small zigzag movements upwards towards the tip of the lashes. This creates more volume and curl and does not weigh down the length of the lashes. The movement also ensures that every single lash is covered with color all around and is nicely separated.
TIP: Pumping the mascara brush up and down quickly can dry out the mascara more quickly because too much air gets into the bottle using this technique. It is better to turn the brush in the bottle in one direction before pulling it out, as this distributes the mascara evenly on the bristles and avoids “pumping” air or bacteria into the bottle unnecessarily.

Soft Shape Lip Liner:
Step 1: Define: Press your lips together to form a straight line between the lips. Draw a line slightly outside the natural lip contour in the middle of the upper and lower lip. Intensify the lower lip contour to create an additional volume effect. Make sure that the lip curve is not too pointed and that the shape always remains soft and rounded.

Step 2: Connect: Then trace the side lines of your lip exactly on your natural lip line, avoiding the outer corners. This will make the entire lip area appear fuller.

Step 3: Fill in & blend: Lightly fill in your lips with the lip liner from the outer edges to the center of your lips. Then blend the color with a brush or your fingers for a natural, softly defined look without covering too much of your natural lip color. Note: The integrated lip brush is coated with a protective layer. Break the protective layer before first use by applying light pressure for gentle blending.

Lipstick:
For plump lips and precise contours, apply the color directly to the lips with the lipstick.

Liquid Eyeliner in Black:
AQUA, METHYLPROPANEDIOL, STYRENE/ACRYLATES COPOLYMER, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, CELLULOSE, PEG-60 HYDROGENATED CASTOR OIL, COCO-GLUCOSIDE, POLOXAMER 407, CITRIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PHENYLPROPANOL, SODIUM BENZOATE, CAPRYLYL GLYCOL, SODIUM LAURETH-12 SULFATE, SODIUM LAURYL SULFATE, SODIUM DEHYDROACETATE, BHT, CI 77266 (NANO) 

Mini DAY Mascara in Black:
AQUA (WATER), PARAFFIN, GLYCERYL STEARATE, SYNTHETIC WAX, STEARIC ACID, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, PALMITIC ACID, ORYZA SATIVA (RICE) BRAN WAX, POLYBUTENE, STYRENE/ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, OZOKERITE, AMINOMETHYL PROPANOL, HYDROGENATED VEGETABLE OIL, PHENOXYETHANOL, STEARYL STEARATE, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, TROPOLONE, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, CI 77499 (IRON OXIDES)

Soft Shape Lip Liner in Natural Rose:
MICA, C9-12 ALKANE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, SUCROSE TETRASTEARATE TRIACETATE, HYDROGENATED CASTOR OIL, SYNTHETIC WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYGLYCERYL-4 DIISOSTEARATE/POLYHYDROXYSTEARATE/ SEBACATE, DISTEARDIMONIUM HECTORITE, TOCOPHEROL, PROPYLENE CARBONATE, CI 77891, CI 77492, CI 77491, CI 77499, CI 15850

Lipstick in Warm Nude:
RICINUS COMMUNIS SEED (RIZINUS/CASTOR) OIL, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECANOL, HYDROGENATED MICROCRYSTALLINE CERA, ISOAMYL LAURATE, SYNTHETIC WAX, POLYGLYCERYL-3 DIISOSTEARATE, SYNTHETIC BEESWAX (VEGAN), COPERNICIA CERIFERA CERA (CARNAUBA WAX), OCTYLDODECYL PCA, VP/EICOSENE COPOLYMER, SILICA, TRIHYDROXYSTEARIN, TALC, ETHYLHEXYL PALMITATE (SUSTAINABLE & CERTIFIED), VANILLIN, ALUMINUM HYDROXIDE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ASCORBYL PALMITATE (SUSTAINABLE & CERTIFIED), SILICA DIMETHYL SILYLATE, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, PHENOXYETHANOL, SODIUM HYALURONATE, HEXYLENE GLYCOL, CI 77891, CI 77742, CI 77491, CI 77492, CI 77499, CI 15850

You’ll never catch her with logos screaming at you.

The Quiet Luxury Girl? She's all about that low-key, high-quality vibe. Nothing flashy, just pure class.

Everything she does is super intentional—whether it’s her wardrobe, her skincare routine, or where she hangs out, it's all curated to perfection. She’s the type who invests in timeless pieces, not trends, and you’ll never catch her with logos screaming at you.

She’s more about substance - what she wears, what she does - it all has meaning. She’s got this calm confidence. Basically, she’s a whole mood.

Mono Stick:
For the Quiet Luxury look, as shown by our model Jada, apply the highlighter directly to the cheekbones or dab some product with your fingers and blend it onto the cheekbones. To do this, look straight in the mirror or towards a window and move your face slightly to find out where the light naturally reflects on your cheekbones. Then apply the highlighter in Sunglow right there. Make sure you work the product into your skin as smoothly as possible to create a natural look. For an extra glow, you can also apply the highlighter lightly to the bridge of your nose and the inner corner of your eyes.

DAY Mascara:
Lashes should always be brushed from the lash line upwards so that the color payoff is greatest at the lash line. Place the brush of the DAY Mascara on the lower edge of the lashes and then apply mascara in small zigzag movements upwards towards the tip of the lashes. This creates more volume and curl and does not weigh down the length of the lashes. The movement also ensures that every single lash is covered with color all around and is nicely separated.
TIP: Pumping the mascara brush up and down quickly can dry out the mascara more quickly because too much air gets into the bottle using this technique. It is better to turn the brush in the bottle in one direction before pulling it out, as this distributes the mascara evenly on the bristles and avoids “pumping” air or bacteria into the bottle unnecessarily.

Lipstick:
For the “blurred edge” look worn by Jada, apply as follows: swipe some product from the lipstick with your finger and spread it lightly over the lips in dabbing motions. Repeat this process until you are happy with the result.

Mono Stick in Sunglow:
CAPRYLIC/CAPRIC TRIGLYCERIDE, HYDROGENATED PALM OIL, MICA, PPG-3 BENZYL ETHER MYRISTATE, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, ETHYLHEXYL HYDROXYSTEARATE, HYDROGENATED COCO-GLYCERIDES, PRUNUS AMYGDALUS DULCIS OIL, SYNTHETIC BEESWAX, CETEARYL BEHENATE, CAPRYLIC/CAPRIC/MYRISTIC/STEARIC TRIGLYCERIDE, SILICA, ORYZANOL, STEARALKONIUM HECTORITE, PROPYLENE CARBONATE, TOCOPHEROL, SYNTHETIC FLUORPHLOGOPITE, HELIANTHUS ANNUUS SEED OIL, CI 77491, CI 77891

DAY Mascara in Black:
AQUA (WATER), PARAFFIN, GLYCERYL STEARATE, SYNTHETIC WAX, STEARIC ACID, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, PALMITIC ACID, ORYZA SATIVA (RICE) BRAN WAX, POLYBUTENE, STYRENE/ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, OZOKERITE, AMINOMETHYL PROPANOL, HYDROGENATED VEGETABLE OIL, PHENOXYETHANOL, STEARYL STEARATE, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, TROPOLONE, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, CI 77499 (IRON OXIDES)

Lipstick in Rusty Red:
RICINUS COMMUNIS SEED OIL, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECANOL, HYDROGENATED MICROCRYSTALLINE CERA, ISOAMYL LAURATE, SYNTHETIC WAX, POLYGLYCERYL-3 DIISOSTEARATE, SYNTHETIC BEESWAX, COPERNICIA CERIFERA CERA, OCTYLDODECYL PCA, VP/EICOSENE COPOLYMER, TRIHYDROXYSTEARIN, SILICA, ETHYLHEXYL PALMITATE, TALC, VANILLIN, MICA, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL, ASCORBYL PALMITATE, SILICA DIMETHYL SILYLATE, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, PHENOXYETHANOL, SODIUM HYALURONATE, HEXYLENE GLYCOL, CI 77491, CI 16035, CI 77492, CI 15850, CI 77499, CI 778