She’s just that girl.

Meet "That Girl" - the embodiment of having it all together.

She’s got life nailed down, balancing work, social life, and personal passions like a pro. Reform Pilates? Without breaking a sweat. Matcha lattes? Her go-to.

Currently in her “healthy girl” era she doesn’t chase after anything, she simply attracts. She's so magnetic, she’s the life of the party - but still heads out early to make sure she gets her beauty sleep.

Liquid Eyeliner:
For the natural look of our model Filippa, look straight in the mirror. To avoid wobbling during application, it's a good idea to prop your elbow up when applying make-up. Place the eyeliner pen in the middle of the iris close to the lash line for the most natural finish and the width of the eyeliner can be adjusted as desired. Now comes the make-up trick: First, draw the eyeliner from the center of the lid to the corner of the eye with light to hardly any pressure - pause briefly. Then place the wing in or slightly above the crease at the corner of your eye and pull it slightly towards your eyebrow to create a wing. Voilà!

Mini DAY Mascara:
Lashes should always be brushed from the lash line upwards so that the color payoff is greatest at the lash line. Place the brush of the DAY Mascara on the lower edge of the lashes and then apply mascara in small zigzag movements upwards towards the tip of the lashes. This creates more volume and curl and does not weigh down the length of the lashes. The movement also ensures that every single lash is covered with color all around and is nicely separated.
TIP: Pumping the mascara brush up and down quickly can dry out the mascara more quickly because too much air gets into the bottle using this technique. It is better to turn the brush in the bottle in one direction before pulling it out, as this distributes the mascara evenly on the bristles and avoids “pumping” air or bacteria into the bottle unnecessarily.

Soft Shape Lip Liner:
Step 1: Define: Press your lips together to form a straight line between the lips. Draw a line slightly outside the natural lip contour in the middle of the upper and lower lip. Intensify the lower lip contour to create an additional volume effect. Make sure that the lip curve is not too pointed and that the shape always remains soft and rounded.

Step 2: Connect: Then trace the side lines of your lip exactly on your natural lip line, avoiding the outer corners. This will make the entire lip area appear fuller.

Step 3: Fill in & blend: Lightly fill in your lips with the lip liner from the outer edges to the center of your lips. Then blend the color with a brush or your fingers for a natural, softly defined look without covering too much of your natural lip color. Note: The integrated lip brush is coated with a protective layer. Break the protective layer before first use by applying light pressure for gentle blending.

Lipstick:
For plump lips and precise contours, apply the color directly to the lips with the lipstick.

Messy, yes, but never boring.

The Hot Mess is captivating, even when her life is a bit chaotic.

She may not have everything perfectly together, but her boldness and unpredictability make her stand out. Her style is spontaneous, mixing trends with whatever she grabbed on her way out the door - but somehow, it works. She’s the most fun girl in the room, spilling a drink one minute, then telling the wildest story the next.

She loves a strong cocktail, isn’t afraid to laugh at herself, and always has the juiciest gossip. Messy, yes, but never boring.

One Swipe Kajal: 
The kajal tip allows precise application to the lash line and waterline. The color nuances as well as the multifunctionality of the pencil create limitless look variations. For the look shown by Karolina, apply the kajal to the upper and lower waterline and smudge it gently with a sponge or finger on the lower rim of the eye.

Night Mascara:
Lashes should always be brushed from the lash line upwards so that the color payoff is greatest at the lash line. The rounded, thicker brush with fluffy synthetic fiber bristles distributes the texture evenly from root to tip, which is also the secret behind its durability. For an intense look, start with a thin layer and apply the rest of the product on the brush in the same motion, layer by layer.

TIP: Pumping the mascara brush up and down quickly can dry out the mascara faster because this technique allows too much air into the bottle. It is better to turn the brush in the bottle in one direction before pulling it out, as this distributes the mascara evenly on the bristles and avoids “pumping” air or bacteria into the bottle unnecessarily.

Soft Shape Lip Liner:

Step 1: Define: Press your lips together to form a straight line between the lips. Draw a line slightly outside the natural lip contour in the middle of the upper and lower lip. Intensify the lower lip contour to create an additional volume effect. Make sure that the lip curve is not too pointed and that the shape always remains soft and rounded.

Step 2: Connect: Then trace the side lines of your lip exactly on your natural lip line, avoiding the outer corners. This will make the entire lip area appear fuller.

Step 3: Fill in & blend: Lightly fill in your lips with the lip liner from the outer edges to the center of your lips. Then blend the color with a brush or your fingers for a natural, softly defined look without covering too much of your natural lip color. Note: The integrated lip brush is coated with a protective layer. Break the protective layer before first use by applying light pressure for gentle blending.

Mini Lipstick:
For plump lips and precise contours, apply the color directly to the lips with the lipstick.

You’ll never catch her with logos screaming at you.

The Quiet Luxury Girl? She's all about that low-key, high-quality vibe. Nothing flashy, just pure class.

Everything she does is super intentional—whether it’s her wardrobe, her skincare routine, or where she hangs out, it's all curated to perfection. She’s the type who invests in timeless pieces, not trends, and you’ll never catch her with logos screaming at you.

She’s more about substance - what she wears, what she does - it all has meaning. She’s got this calm confidence. Basically, she’s a whole mood.

Mono Stick:
For the Quiet Luxury look, as shown by our model Jada, apply the highlighter directly to the cheekbones or dab some product with your fingers and blend it onto the cheekbones. To do this, look straight in the mirror or towards a window and move your face slightly to find out where the light naturally reflects on your cheekbones. Then apply the highlighter in Sunglow right there. Make sure you work the product into your skin as smoothly as possible to create a natural look. For an extra glow, you can also apply the highlighter lightly to the bridge of your nose and the inner corner of your eyes.

DAY Mascara:
Lashes should always be brushed from the lash line upwards so that the color payoff is greatest at the lash line. Place the brush of the DAY Mascara on the lower edge of the lashes and then apply mascara in small zigzag movements upwards towards the tip of the lashes. This creates more volume and curl and does not weigh down the length of the lashes. The movement also ensures that every single lash is covered with color all around and is nicely separated.
TIP: Pumping the mascara brush up and down quickly can dry out the mascara more quickly because too much air gets into the bottle using this technique. It is better to turn the brush in the bottle in one direction before pulling it out, as this distributes the mascara evenly on the bristles and avoids “pumping” air or bacteria into the bottle unnecessarily.

Lipstick:
For the “blurred edge” look worn by Jada, apply as follows: swipe some product from the lipstick with your finger and spread it lightly over the lips in dabbing motions. Repeat this process until you are happy with the result.