REGION/LANGUAGE
Europe
Denmark
Germany
Italy
Netherlands
Sweden
We crunched the numbers (kind of). Turns out, 2025 wasn’t about hard facts, it was about you.
From “most bought on a Monday” to “sold every 2 minutes”: here’s your most-loved essentials that did it all when you needed them the most.
Discover the stories behind our community favourites: the hits, the emotions, the holy grails and save 25% off everything. Because stats are cute, but self-care hits harder.
Essential of the year
CC Cream SPF 30
No false promises: if there's one bestseller that our community loves more than anything else, it's our CC Cream SPF 30. An integral part of the Kess make-up routine, it's been on its way to you every two minutes – every day. That makes CC Cream SPF 30 THE essential and your favourite of the year.
Must-have of the year
BLUSH & GLOW DUO STICK
An undisputed favourite of the Kess community. Selling every 1.5 minutes (a record!), this multitasker with blush, highlighter and click-in brush has become an indispensable part of your daily beauty routine. The shades you loved most this year: Coral and Cheeks.
Newcomer of the year
CONCEALER STICK SPF 20
Sometimes things don't go quite according to plan – no big deal. Good thing our Newcomer of the Year is already on standby: the Concealer Stick SPF 20. Your partner in crime for quick fixes and daily routines. Always by your side when you need it most.
Community Favourite of the year
JELLY TREAT LIP OIL
Whether it's the juicy finish, the ultra-nourishing formula or the delicate vanilla scent – our Lip Oil has impressed you so much this year that it has climbed to the top of the Community Favourites list. Once you try it, you'll never go back.
global kess index
This year, we couldn't stop you from looking fresher than ever – literally. Shipped far beyond the borders of Europe, always there when you needed us most. From the most popular shades to glossy lips and perfect brows. Instant glow and hydration? Already on its way.
SHOP THE LOOK
